![]() Payporte CEO, Eyo Bassey, in a 2015 interview with Techpoint, shares a major frustration for many online marketers in Nigeria: For many advertisers in peculiar markets like Nigeria, this provides a great opportunity. By this method, Truecaller has been able to build a database of caller IDs that far outnumber its user base. It just needs the permission of its over 250 million users (five million in Nigeria), including my trusted friends, who happen to have my numbers saved in their phone books. However, as I quickly discovered, Truecaller does not need my permission to identify me. So in my misguided illusion of privacy, I have always refrained from installing the app. Unlike many people I come in contact with everyday, I have always been sceptical about Truecaller. A typical Truecaller takeover ad includes themed notifications for incoming and missed calls.
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